How Boost Yours launched Piccolo Latte from scratch — brand, design and a campaign that had people queueing within two weeks, made it the #1 café in town, then drove a 200% revenue jump in a single month.
About Piccolo Latte
Piccolo Latte is a specialty coffee café that opened as a brand-new store with no existing customers, no identity, and no awareness in its local market. The owners had a clear vision for the coffee — what they needed was a brand and a launch that would make the whole town notice from day one.
The Problem
Opening a new café is the hardest moment in hospitality. There's no reputation, no regulars, and no word-of-mouth — just rent, fit-out costs, and a quiet store. Most new cafés spend their first months bleeding cash while they wait to be discovered.
Piccolo Latte needed more than a soft opening. It needed a complete brand — name, logo, design and identity — and a launch loud enough to fill the store immediately, before the early-stage costs ate into the business.
The brief: "Open with a bang. Make Piccolo Latte the café everyone in town is talking about."
Our approach
We built Piccolo Latte from the ground up — logo, design, and a complete brand identity that gave the new store an instantly recognisable, premium feel. Every touchpoint was designed to look established from the very first day.
We ran a high-impact local awareness campaign timed to the opening. Within two weeks, the campaign had people physically lined up out the door — turning a brand-new store into the most talked-about café in town and the recognised #1 locally.
With awareness established, we launched a second campaign focused on conversion and repeat visits. The result: a 200% revenue increase in a single month — momentum that turned a fresh opening into a thriving local favourite.
The numbers
Before vs After
We opened the doors and within two weeks there were lines down the street. From a brand-new store to the #1 café in town — and the revenue followed.
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