How Boost Yours rebuilt the reputation of an 8-branch food court franchise — turning a struggling 3.0–3.5★ rating into a trusted 4.5★+ brand across Sydney and Newcastle.
About OZEKI Group
OZEKI Group is an established Japanese food court franchise with 8 years of trading history and 8 branches across Sydney and Newcastle. Despite a long track record and a loyal local following, the brand had little visibility online and a reputation that didn't reflect the quality of the food — leaving growth on the table at every location.
The Problem
After eight years in business, OZEKI Group had built a solid operation — but online, the brand was nearly invisible. Across its branches, review scores sat in the 3.0–3.5★ range, well below what the food and service deserved, and far below what customers expect when choosing where to eat.
In a food court, the decision is made in seconds. A weak star rating and a thin review count send customers straight to the stall next door. With no consistent brand, no review engine, and an outdated digital presence, OZEKI was losing diners — and high-value catering enquiries — before they ever walked up.
The brief: "Make the reputation match the food — and turn it into sales across all 8 branches."
Our approach
We refreshed the OZEKI brand and built a new website designed to convert — clean, fast, and built around the menu, the locations, and a clear path to order and enquire. The brand finally looked as good as the food, creating one consistent identity across all 8 branches.
We installed a review-generation engine across every location, making it effortless for happy customers to leave a review at the right moment. Within months OZEKI had gathered 1,000+ new reviews and lifted its rating from the 3.0–3.5★ range to a trusted 4.5★+.
With a strong rating and stronger brand awareness in place, we turned attention into revenue — driving local discovery and opening up a dedicated catering channel that brought in higher-value orders beyond the everyday food court foot traffic.
The numbers
Before vs After
Our food was always good — now our reputation finally shows it. Over a thousand reviews, 4.5 stars, and a brand we're proud of across every branch.
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