Built a scalable booking system across multiple clinic locations — bringing a newly opened branch to head-branch performance levels within 2 months.
About Kozie Skin
Kozie Skin is a K-Beauty skincare clinic with multiple locations across Melbourne. Known for its specialist treatments and Korean skincare philosophy, the business was expanding — and needed its new branch performing at the same level as its flagship location, fast.
The Problem
Kozie Skin had excellent customer satisfaction and a strong reputation at the head branch. But operational scaling was the challenge: a newly opened branch was struggling to generate consistent bookings, and the marketing structure wasn't built to support multiple locations simultaneously.
Multi-branch clinic growth isn't just about running the same campaigns twice. Each location has a different catchment area, competitive landscape, and customer profile. Without a location-specific acquisition strategy, the new branch was falling behind.
The brief: "Fill the new branch. Build a system that works across all locations."
Our approach
Branch-specific acquisition strategies were built for each location — targeting the right catchment area with campaigns tailored to that location's competitive context. Rather than running generic campaigns, each branch had its own audience targeting, messaging, and positioning built around local search and social behaviour.
A booking funnel and automated follow-up system was built to handle enquiries at scale across all branches. Conversion-focused lead handling ensured every enquiry received a fast, professional response. The system eliminated the manual follow-up gap that was causing bookings to fall through.
With the acquisition and conversion system running across all locations, the focus moved to stabilising performance and building consistency. Retargeting kept each branch visible to warm local audiences. Within two months, the new branch had reached booking levels comparable to the established head branch.
The numbers
Before vs After
The new branch quickly reached a booking level similar to the main branch after launching the campaigns and automation system.
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