Unlocked new revenue streams and achieved 35%+ overall revenue growth within 3 months by expanding into weekday and corporate dining.
About La Bouitte Sydney
La Bouitte is a French restaurant in Sydney's CBD known for its refined dining experience and exceptional cuisine. With strong weekend trade, the opportunity lay in filling quieter weekday sessions — and tapping into the corporate lunch market in the surrounding business district.
The Problem
La Bouitte Sydney had an established reputation for quality dining — weekend evenings were performing well. But the business was leaving significant revenue on the table. Weekday lunch service was under-utilised, and the corporate dining segment — one of the most valuable in Sydney hospitality — was almost entirely untapped.
The challenge wasn't quality or product. It was audience reach. The right people weren't hearing about La Bouitte at the right times, for the right occasions.
The brief: "Fill the room on weekdays. Reach the corporate market. Grow total revenue."
Our approach
We identified and targeted two high-value audience segments that were previously unreached: weekday diners looking for a premium lunch destination and corporate clients seeking a venue for business meals and team events. Targeted campaigns were built around each audience's specific motivation and timing.
Dedicated offers were created for each segment — weekday lunch packages and a corporate dining proposition that made La Bouitte easy to book for business occasions. The booking experience was streamlined to reduce friction, particularly for corporate enquiries that require more coordination.
With new audience channels generating consistent bookings, the focus moved to retention and repeat business. Corporate clients were nurtured as ongoing accounts rather than one-off bookings. Retargeting kept the brand visible to warm audiences who had shown interest but hadn't yet converted.
The numbers
Before vs After
We'd never really thought about weekday lunch or corporate clients as a serious revenue stream. Within three months, they became some of our most valuable bookings.
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