How Boost Yours delivered business analysis and marketing strategy at enterprise scale for one of Australia's most recognised brands.
About Breville
Breville is one of Australia's most iconic consumer electronics brands, known globally for its premium kitchen appliances. Engaging Boost Yours for enterprise-level business analysis, the project demanded rigorous analytical thinking and actionable strategic recommendations delivered at pace.
The Problem
Breville operates at a scale where marketing decisions have downstream operational consequences, and operational inefficiencies have direct marketing costs. The challenge wasn't a lack of capability — it was the complexity of aligning business analysis, workflow design, and strategic marketing planning across a large enterprise organisation.
Cross-functional teams, complex workflows, and large-scale system coordination meant that execution challenges were rarely simple. What was needed was someone who could operate at the intersection of business analysis and marketing strategy — not just one or the other.
The brief: "Bring analytical rigour to our marketing planning. Help us work smarter at scale."
Our approach
Business process mapping and workflow analysis identified where operational friction was creating marketing execution delays. Rather than treating marketing and operations as separate functions, the approach looked at the full system — from briefing through to in-market execution — to find the real bottlenecks.
Operational structure and marketing planning processes were refined based on the analysis. Workflow improvements targeted the handoff points where complexity and miscommunication created the most drag. The goal was not just better plans — but plans that the organisation could actually execute at speed.
Cross-team efficiency and execution systems were improved through clearer frameworks and more structured planning approaches. The result was a marketing organisation that could make better decisions faster — and an operational system that supported rather than constrained those decisions.
The engagement
Before vs After
Excellent business analyst I've worked with. Problem solving and strategy for the marketing plan was the skill.
Book a free 30-minute strategy call. We'll map out a growth system built specifically for your business.
Book a Free Call →