How Boost Yours built a qualified property buyer pipeline for Billbergia — 50+ enquiries per month, 1000%+ ROAS on ~$30K ad spend.
About Billbergia
Billbergia is one of Sydney's leading property developers, delivering large-scale residential and mixed-use projects across prime Sydney locations. With premium developments and a discerning buyer audience, the challenge was generating volume without sacrificing lead quality.
The Problem
Billbergia needed to generate serious buyer interest for a new property development — fast. Traditional developer marketing was slow, expensive, and poorly targeted. There was a short window to create momentum and fill the pipeline before launch momentum faded.
The real challenge was qualifying high-ticket buyers efficiently. Not everyone who clicks an ad is ready to commit to a premium property. They needed a system that attracted the right people, filtered out time-wasters, and moved serious buyers toward a consultation — at scale.
The brief: "Generate qualified buyer enquiries quickly, and make every dollar of ad spend count."
Our approach
Premium creative campaigns built specifically for high-net-worth buyer segments. The messaging positioned the development as a limited, exclusive opportunity — driving urgency and serious interest from the start.
A dedicated landing page and qualification system filtered enquiries before they reached the sales team. Only buyers who met pre-set criteria were routed through to a consultation booking — saving time and increasing close rates.
Retargeting sequences kept warm prospects engaged throughout the consideration phase. As one project launched, the pipeline structure was designed to scale across future developments without rebuilding from scratch.
The numbers
Before vs After
The campaign results exceeded all our projections. We had qualified enquiries coming in within the first week — and the ROAS spoke for itself.
Book a free 30-minute strategy call. We'll map out a growth system built specifically for your business.
Book a Free Call →